Lynk’s Weekly Round Up

Over the past few days, Malaysia recruited help from Alibaba to clear its traffic, Saudi Aramco flirted with the idea of a potential Hong Kong IPO, and digital marketing strategies showed strong potential entering into 2018.

Malaysia Capital Enlists Alibaba’s “Smart City” Platform to Improve Traffic

A new wave of information sharing technology has just found its next target: Malaysia. Kuala Lumpur is set to become the first city outside of Greater China to adopt Alibaba’s cloud computing service, ‘City Brain’, following the examples of Hangzhou, Alibaba’s home city, and Macau. The new service will collect and process a variety of data from social media to traffic information to help the city reduce street congestion. While decreasing traffic is the initial goal, the program could later extend to different sectors of the city including business, research, and education.
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Saudi Aramco Considers Hong Kong for World’s Expected Largest IPO

Hong Kong will now compete against trading hubs New York and London to become the home of oil-company Saudi Aramco’s IPO, which is expected to be valued between US$1 trillion to US$2 trillion. The company plans to go public in the second half of 2018. Securing it would give Hong Kong a needed commodity after the city recently lost its stance as the global IPO leader. Earlier this year, the Hong Kong stock exchange announced changes in the city’s stock listings in an effort to favor new IPOs.
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2018 Set to Be Last Year Digital Advertising Spending Falls Short to Traditional Methods

While 48.8 percent of all advertisement spending will go towards digital in 2018, this number will likely top 50 percent next year, according to eMarketer. These numbers should come as no surprise — China and India accounted for nearly 4/5 of the 500 million internet first-timers who accessed the web through a smartphone last year. The past decade has pitted traditional advertisers against the blossoming techniques of an increasingly digital age. It seems Asia, like much of the world, is beginning to embrace a new era of marketing and technology.
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