Case Study: Eco-Friendly Fashion

Client Situation & Brief

A global retail company has requested a fashion and textiles industry expert. This individual should be able to recommend a new fabric for an eco-friendly clothing line to compliment their new message of environmental responsibility.

They are looking to see if this new material can be ethically sourced, cost effective and comfortable.

Key Questions

  • What are the upcoming trends in eco-friendly fashion design?
  • Are there any global standards that they need to be adhered to in eco-friendly clothing?
  • What is the current market value of the co-friendly clothing industry?
  • What is the best way to brand these products in order to stand out from a saturated market?

The Outcome

Lynk connected the client to an industry leader in eco-friendly fashion.

This professional explained how the eco-friendly fashion and textiles world functions over a phone consultation. She detailed how to source both sustainable fabrics and global organic textile standard approved dyes. She also recommended what factories to use in order to guarantee safe and fair working conditions. Additionally, she confirmed that the future is bright for sustainably sourced clothing with interest growing annually.

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