Case Study: Herbal Market

Client Situation and Brief  

A regional investment fund has an interest in the traditional herbal market in Indonesia with an aim to understand the industry and potential route to market (RTM) strategies.

Key Questions

  • What will be the best RTM strategy for any new products we decide to import?
  • What regulations are there on the import of herbal teas and medicines?
  • Are there any potential health/medical side effects of these products that we should be aware of?
  • What are the most commercially viable products currently available?


Lynk leveraged our referral team to tap into the niche new industry by identifying two Knowledge Partners in traditional medicine within 24 hours. During a phone consultation, the Knowledge Partner detailed potential RTM strategies and legal regulations on the imports of herbal and medicinal products from Indonesia.

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