Case Study: OLED Screens

Client Brief and Situation

A regional private equity firm is interested in the potential value of OLED smartphone screens. As well as help define the competitive industry landscape, this firm needs help in defining the best value chain possible when this product goes to market.

Key Questions

  • What are the various cost structures for this product?
  • What are the options for the product value chain including production, marketing, and the provision of after-sales service?
  • What is the current competitive landscape of OLED screens?
  • How durable is this new technology?

The Outcome

Thanks to their capability to deliver on niche requests, Lynk was able to deliver differentiated Knowledge Partners. Through phone consultations, these Knowledge Partners provided insights on the various cost structures. Additionally, they explored the current competitive landscape, potential durability issues and how they can maximize their product value chain.

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